Overview
HAS OTO is a business website I developed for a client who needed a simple but effective online presence.
The goal was not to build something complex, but to deliver a clean, fast, and reliable website that clearly represents the business — and then improve it based on real usage data.
Project Scope
The project focused on:
- Presenting the business and services clearly
- Providing easy access to contact information
- Creating a modern but minimal design
- Ensuring the site works well on mobile
- Tracking user behavior and improving the site over time
No unnecessary features — just what actually adds value.
Approach
Instead of overengineering, I focused on:
- Clarity over complexity
- Speed over feature overload
- Maintainability for future updates
- Data-driven improvements after launch
This project wasn’t just delivery — it included post-launch iteration based on real user data.
Technical Stack
- Frontend: Next.js
- Styling: Minimal, responsive-first approach
- Deployment: Static hosting (optimized for speed and simplicity)
- Analytics: Google Analytics (user behavior tracking & insights)
Key Decisions
Simplicity First
For small business websites, complexity is usually a downside.
- No heavy integrations
- No unnecessary backend
- Fast load times
- Easy to maintain
Mobile Experience
Most users access these sites from their phones.
So the design was built mobile-first, not adapted later.
Performance & SEO Awareness
Even a simple website should be discoverable and fast.
- Basic SEO structure (meta tags, semantic layout)
- Optimized assets
- Clean and indexable page structure
Data-Driven Iteration
After launch, I monitored user behavior via Google Analytics.
Based on that:
- Identified drop-off points
- Improved content placement and clarity
- Adjusted structure to make navigation more intuitive
Outcome
- The client now has a clear digital presence
- Users can easily understand the business and reach out
- The site is fast, simple, and functional
- Continuous improvements were made based on real usage data
Final Note
Projects like this highlight an important point:
Building the website is only part of the job.
Understanding how people use it — and improving it accordingly — is where the real value comes in.